In 2021, Asics launched Unoha (ウノハ), a brand geared towards women. 25% of the company's sales were in Japan, 22% in North America, 27% in Europe, 13% in China and 19% in other regions. 53% of the company's income came from the sale of performance running shoes, 20% from other shoes, 7% from apparel and equipment, and 9% from Onitsuka Tiger. Īsics generated ¥484.6 billion in net sales and ¥19.9 billion in net income in fiscal year 2022. In February 2016, Asics acquired fitness app Runkeeper. Īsics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010. In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977 Onitsuka was named president of the new company. Onitsuka became particularly known for the Mexico 66 design, in which the distinctive crossed stripes (now synonymous with the company) were featured for the first time martial artist Bruce Lee helped popularize the shoe. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Founder Kihachiro Onitsuka began manufacturing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan. Main article: Onitsuka Tiger Store in the New towns of Hong Kong Inside of the Asics store on Newbury Street, in the Back Bay section of BostonĪsics began as Onitsuka Co., Ltd on September 1, 1949.
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